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Luxury Home Marketing is changing. The internet is the catalyst of that change and the future in marketing luxury homes for sale. Buyers of luxury homes more often than not come from outside of the local real estate market and there is only one way to reach those buyers effectively through the internet. Search engines, such as Google, deliver relevant websites and listings with many photos and virtual tours to buyers who are looking for homes for sale in the Atlanta area. We have leveraged this tool to compliment our full service traditional marketing to provide sellers of Atlanta luxury real estate with more exposure than other real estate agents in Atlanta. Though numerous online sources, we can showcase your home to a larger number of buyers on a global scale to help you attract more buyers to your home. If you would like to find out more about how we can market your Luxury Home in Marietta, Cobb County, Cherokee County or other nearby areas, contact Lorrie Thomas, Realtor with RE/MAX Town & Country.
The 2007 State of the Luxury Home Market Report The Luxury Home Council recently released a new report entitled - The 2007 State of the Luxury Home Market Report which highlights some interesting facts about the affluent market. Not surprisingly, real estate professionals who sell luxury homes are optimistic about the affluent market with 55 percent expecting to see either strong or modest growth within the high-end housing sector over the next twelve months. This positive outlook is bolstered by the fact that the world economy grew 25% in 2006 according to Forbes Magazine, the fastest growth in recorded history. As most luxury home buyers describe themselves as either a large business executive (46%) or an entrepreneur (51%) this has led many to either purchase or upgrade to a luxury home. One clear indicator of this growth - the Census Bureau’s decennial census which revealed that the number of homes valued in the $1 million plus range increased 470 percent between 2000 – 2005 accounting for 1.92 percent of the national home inventory. Even while noting a flattening of home prices and an oversupply of inventory in the short term, Toll Brothers, the largest builder of luxury homes in the country, remains bullish about the long term expansion of the luxury housing market. They point to several key factors:
In a survey released by the American Affluence Research Center the wealthiest 10% of Americans feel positive about their likelihood of buying and investing in real estate over the next twelve months. In fact, according to the report, luxury home purchases could top 1.1 million homes by May 2008 equaling 16 percent of all homes sales. This includes 49 percent of the new construction market and 11 percent of the pre-owned home market. Download the entire report! |
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